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Research Interests

Dr. El Hazzouri鈥檚 primary area of research interest focuses on diversity and inclusion in advertising. He investigates how members of minority groups react to advertisements that include members of their own groups. Dr. El Hazzouri鈥檚 other areas of research interest include consumer debt and the evolutionary basis of consumption.

Selected Publications

• Dissociative threat: Underperforming to distance the self from undesirable groups. El Hazzouri, M., Carvalho, S.W., Main, K. European Journal of Marketing, 55(3)听 (2020)
• The effect of reminders of the sun on men鈥檚 preference for luxury products. El Hazzouri, M., Main, K., Shabgard, D. Journal of Business Research 120, 551-560 (2020)
• Why us?! How members of minority groups react to public health advertisements featuring their own group. El Hazzouri, M., Hamilton, L. Journal of Public Policy & Marketing 38(3), 372-390听 (2019)
• Out of the closet: When moral identity and protestant work ethic improve attitudes towards advertising featuring same sex couples. El Hazzouri, M., Main, K., Sinclair, L. Journal of Advertising 48(2), 181-196. (2019)
• Ethnic minority consumers' reactions to advertisements featuring members of other ethnic minority groups. El Hazzouri, M., Main, K., Carvalho, S. International Journal for Research in Marketing 34(3), 717-733听 (2017)